International Market

Some 60% of United States mobile device user are using some form of a smartphone. This number will undoubtedly continue to grow in the near future. Startups in Argentina need to bring their products to the international market; unfortunately, the number of potential users in developing countries are not as significant as the number of users in more developed countries. It may be difficult to bring a product to a foreign country in which you have no previous experience with. Therefore, working with the technology experts, such as those in Silicon Valley, can be vitally important in an Argentinian made software product.

Wideo Video Editing

Kira M. Newman of Tech Co tells us that Wideo is a start up from Palermo Valley, Argentina's premier start up community. Cofounder Agu De Marco took advantage of some of contacts he had in Silicon Valley, in an effort to bring his video editing platform to a larger market. It all comes down to how useful or entertaining a product is to the customers. That requires the expertise of those who have experience with the needs of the product consuming group. Argentinian developers, such as those who created the Wideo video editor, must recognize the need to consult developers from developed markets to create worthy products.

Having the expertise to write an piece of software is important; although, catering features that will be used by the potential users is sometimes far more important. Hypothetically, if I were tasked with writing a an mobile application for cooking recipes, I would definitely consult a food writer or a chef. With no extensive experience with uses of a digital cooking recipe, I know that I will not be able to extend features that are truly useful to all users.